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View from the Forest Recap: How to make social media work better for institutions

Communicating through social media is very important these days. MSM Higher Ed president Donna Hooker gives a few tips on how to improve social media practices for higher education institutions in this episode of “View From The Forest

The pandemic has forced the education system to adapt to online learning. With some countries still closing their borders on international students, social media has become a very important tool for marketing, branding, education delivery and information dissemination.

In this 16th episode of “View from the Forest” (VFTF), MSM Higher Ed president Donna Hooker stresses the importance of effective social media use and shares a few tips on how higher education institutions (HEIs) can improve their social media practices.

“Because higher education institutions are targeting the tech-savvy Gen Z-ers and Millennials as enrollees, the Boomers and the Gen X in administration and academic roles must work on how to improve their schools’ online presence,” said the seasoned educator.

“Over the last decade, social media has provided higher education institutions with the opportunity to disseminate information, showcase what they have to offer and strengthen their connections with their current and prospective students and alumni.”

Donna proceeded with highlighting five tips on how to take advantage of social media platforms. These have to do with content and reputation management. Such tips include: (1) preparation of content; (2) creation of a social media account for the institution; (3) assign the task of running an institution’s social media updates to someone who cares; (4) create a social media strategy that is connected to the institutional mission; and (5) prepare a communications plan and have scripts available when dealing with complaints. 

“While social media has become essential to every institution, it’s important that universities and colleges have the right tools, strategy, and teams in place to make this digital communications platform work best for them,” Donna added.

Watch Episode 16 of “View from the Forest” now. To learn more about MSM Higher Ed President Donna Hooker’s thoughts on all matters surrounding international education, follow the MSM Higher Ed YouTube channel and click subscribe for more videos.


President, MSM Higher Ed

Donna Hooker has worked in the international education field for 30 years. She has a comprehensive knowledge of policy and practise in the public post-secondary education system in British Columbia, Canada and worldwide. She is a past board chair for the BC Centre for International Education and has held senior management roles at BC Institute for Technology, Vancouver Community College, and most recently at Capilano University.


Donna Hooker, MSM Higher Ed President

Donna Hooker, MSM Higher Ed President, takes you to her lush home in Upper Fraser Valley, British Columbia to talk about different trends and issues affecting the international education industry. Watch, learn and subscribe to the channel to get her invaluable vlog series, “View from the Forest.”

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MSM Higher Ed offers education management solutions that create opportunities for students while building capacity for international student enrollment and new revenue streams for partner institutions. Through viable public-private partnerships (PPPs), licensing agreements, program pathways based on articulation arrangements and pan-national and transnational program delivery, we create opportunities for students to earn career-oriented credentials preparing their career or academic advancement. MSM Higher Ed manages private institutions Eton College Canada, Q College, Q Academy, Taylor Pro College, Extreme Pro Training, and College Multihexa.


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