In this episode of View From The Forest, MSM Higher Ed President Donna Hooker talks about sustainable student recruitment, and how higher education institutions need to foster conditions that will support their achievement of their marketing and recruitment goals—especially during these challenging times.
Where does your global education business stand today? According to the Fall 2020 International Student Enrollment Snapshot Report by the Institute of International Education, the United States experienced a decline of 43% in new international student enrollments.
In 2020, the Canadian Bureau for International Education (CBIE) reported a total of 530,540 international students in Canada at all levels of study. In the image below, CBIE data shows that the top sending country for Canada is India at 34% followed by China at 22%.
Marketing strategies are goal-driven. An organization such as a higher education institution in the global education business will probably aim for an increase in their international student enrollment and a sound marketing strategy will give them that result.
MSM Higher Ed President Donna Hooker defines the dynamics of international peer mentorship programs, enumerates their benefits, and provides guidance for institutions moving forward from the pandemic in this episode of “View From The Forest.”
Having a sound marketing strategy is one of the most important things that you can do to ensure that your business will rise above the rest. Here are 5 ways to ensure that your international education business will stand out from the competition:
As early as 2017 (Weimer, 2017), national internationalization strategies aimed for a global education approach have been prevalent. Based on a report by the British Council, countries have dedicated strategies to increase the intake of international students in higher education institutions. The rationale for this is to meet a country’s skilled labor shortage through labor migration; more skilled laborers are linked to national prosperity and economic growth.
In the middle of the holiday season last year, MSM Higher Ed president Donna Hooker dedicated a “View from the Forest” episode for international students and explored what it was like for them to make such life-changing decisions. Donna laid out the complications in the short term.
Global education is now more important than ever. The world is facing shared problems such as the COVID19 pandemic and climate change. Higher education institutions have a big role in Ensuring students will develop a global mindset through global education and Providing students with accessible education.